People all around the world use WhatsApp to connect with small businesses they care about — from online clothing companies in India to auto parts stores in Brazil. But WhatsApp was built for people and we want to improve the business experience. For example, by making it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence.
Few months back WhatsApp announced that they would introduce tools for businesses. On Thursday the Facebook-owned messaging service officially rolled out the much anticipated WhatsApp Business App, a free-to-download Android app for business profiles and a mobile app for marketers to manage their WhatsApp accounts.
Users with separate business and personal phone numbers can have both WhatsApp Business and WhatsApp Messenger installed on the same phone, and register them with different numbers. People will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam.
This new app will make it easier for companies to connect with customers, and more convenient for billions of users to chat with businesses that matter to them.
Business Profiles will help customers with useful information such as a business description, email or store addresses, and website.
Messaging Tools will save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.
Messaging Statistics helps to review simple metrics like the number of messages read to see what’s working.
WhatsApp Web i.e a web version also can be use to send and receive messages with WhatsApp Business on your desktop.
Account Type let the people know that they’re talking to a business because account will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number.
WhatsApp Business is available today and free to download on Google Play in Indonesia, Italy, Mexico, the U.K. and the U.S. The app is free, and will be rolled out across the world in the coming weeks & also eventually have a version for Apple’s iPhone platform.
Introducing the WhatsApp Business App i.e what WhatsApp said in a statement.